Running Local

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Posts Tagged ‘Alex Rofriguez’

ARod All Day, All The Time

Posted by Bob Kohm on February 12, 2009

Just a quick follow up on the A-Rod posts of the last couple of days. First, some people have asked me for the cite on the Harper Collins publicity document I copied to my post of February 9th, With ARod, Nothing is Ever Simple. The document appeared in several places– at on the preorder page for Hit & Run: The Many Lives of Alex Rodriguez, at the publisher’s website,, and at— where I personally saw it. When the controversy over the journalistic ethics of author/journalist Selena Roberts started to take off, however, Harper retracted the publicity statement and it was scrubbed fro the sites. This isn’t a terribly rare occurrence– the controversy around Jim Frey’s A Million Little Pieces caused a lot of the publisher’s marketing material to get scrubbed from sites that are dependent on a good relationship with the publisher. The last bit of the marketing statement that I can find is at Publisher’s Weekly, which under its “Spring 2009 Hardcovers: Sports” (scroll down to the “Harper” entry) still describes the book sing words from the statement: “Hit and Run: The Many Lives of Alex Rodriguez (May, $26.99) by Selena Roberts exposes A-Rod’s controversial path to self-destruction. 150,000 first printing.” You can scrub all you like, but some spots don’t come out.

Also interesting to note is that HarperCollins yesterday changed the name of the book; on the HarperCollins site linked above, the book is now known not as Hit & Run: The Many Lives of Alex Rodriguez, but as A-Rod: The Many Lives of Alex Rodriguez. I wonder why the change? Could it be that the original title was a bit too close to the public perception of Selena Roberts journalistic style?

Additionally, word out of the publisher in the trades is that a new, accelerated release date is under consideration to take advantage of the publicity generated for the book by Selena Robert’s article in SI… but please, remember, Ms. Roberts can in no way be accused of generating this story at this point or releasing the name only of Alex Rodriguez from a list of 104 players in a naked attempt to generate publicity for her book and thus personally benefit from the news. Never. Really. Please, don’t do it.

Oh what the hell, go ahead.


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