Running Local

This Train of Thought Makes All Stops

PETA Goes Viral, STD-Style

Posted by Bob Kohm on January 29, 2009

Oh for the love of…

It never fails to amaze me when some hoary old media plan “gets it” and uses our collective stupidity against us to make their add all the buzz on the tubes. Every year at just about this time the world comes down with a nasty case of air-transmissable advertising plague featuring symptoms such as scantily clad women, FCC toe curling suggestivity, and the worst symptom of all– a desire to be run during the Superbowl.

This year’s GoDaddy.com “ban me” candidate is PETA’s “Screw Me With A Broccoli” campaign. In the flagship ad, recently rejected by NBC for Superbowl airing, a cavalcade of lingerie clad women cavort with asparagus and go down on pumpkins before one very brief shot of a totally nude woman apparently enjoying the nubbly end of a broccoli on bits of her anatomy where nubbly bits of broccoli apparently feel rather good.

So just as GoDaddy.com has used fake ads designed to be rejected by the Superbowl network to generate publicity, so too does PETA. And people still fall for this.

And here I am writing about it. I think Socrates said it best when he said, “Gack”.

Now, just for my friend ITC, here is your much asked for link to scantily clad women…

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3 Responses to “PETA Goes Viral, STD-Style”

  1. Steve said

    Well, thank you much. I do enjoy broccoli, but not like that.

  2. Daniel said

    I’ve never been turned on by the phrase “nubbly bits of broccoli” before. Well played! I think an internal gag order went into effect on this one. None of the Standards and Practices folks have muttered a peep.

  3. Birdzilla said

    Anyone who would go naked for PETA is STARK RAVING STUPID

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